Keyfer has been writing software for 15 years and losing to Lands decks for longer. Six years at Shopify taught him what good commerce tooling looks like; a lifetime of LGS visits taught him what bad inventory software looks like. 

Slinging spells since 2002, Jesse has played almost every TCG on the market, and worked the other side of the counter for just as long. A decade behind LGS registers, including stints at some of Canada's biggest retailers, means he's lived every inventory headache, preorder nightmare, and singles-pricing spiral firsthand. 

Chantelle has spent her career at the intersection of technology and the tables, with top Magic finishes at WMCQs and GPs while building her chops in tech as a project director and marketing leader. Turns out, both skillsets were always pointing at the same problem, and now she's found the right place to solve it.

Michael has been playing TCGs since before most LGS software was written. In the years since he cast his first Brainstorm, he's competed at Pro Tours, certified as a judge — oh, and spent seven years building financial systems at Morgan Stanley. Having seen the game from every angle, he's officially done watching stores manage buylists on paper.

Alec cares more about the art on a card than what it can do. With twelve years of experience as a multidisciplinary designer and creative director, and much more time spent gaming, he's finally merging those two worlds at Sideboard.